Candle Web Host

Whether you are a small business owner seeking to create or improve your Web presence, or a player in a large corporation who wants to better understand the legal and business fundamentals of your company’s Web enterprise,

The Business Owner’s Guide to the Internet will provide you with the important information you cannot be without!

–Build and register your website
–Select and request your domain
–Use current software or build customized versions
–Register your copyright
–Sell on the Internet
–Develop customer relationships and maintain loyalty
–Attract visitors to your website
–Protect your business
–Collect money, credit card authorization and taxation

Customer Review: Truly awful
The authors appeared to try and cover a random set of discussion points and gave insufficient information for each. The “chapter” on Waterfall vs Agile development methodology is hilarious and completely useless; you’ll get much better information on wikipedia. They have covered how to do a powerpoint presentation to raise equity investments (two paragraphs), how to do an IPO (4 paragraphs), and how to make money on the internet (apparently setting up and auction site is a good idea….like eBay).

The chapter on hardware and software doesn’t name a single piece of software (it’s important to look at how much it costs though before deciding which software to buy), and the only hardware it mentions is an “unstoppable power supply” (sic).

Nobody reading this book would be any closer to being able to launch a business on the internet. It’s a dismal effort.
Customer Review: The title to this book does not adequately inform the reader what the book is really about. It’s certainly not a “Guide!”

This book is not one of my favorites. It’s just OK. And maybe I’m being a little generous when I say it is OK? The title of the book tells me that it is a guide to the Internet. But when I took a peak between the book’s covers I saw general business topics for any small business owner: (1) Choice of Legal Entity, (2) Business Plans, (3) Financing, and (4) Dealing with Employees. Sure, there is information about Web sites, Internet Marketing, and publishing law and copyright law. But the book does not focus on these subjects enough for the title to seem legitimate to me.

The book is split into six sections and 17 chapters as follows:

I. Setting up and maintaining your business (1-4)
II. Financing your Internet business (5-7)
III. Setting up your Web site (8-12)
IV. Doing business on your Web site (13&14)
V. Intellectual property basics on your Web site (15-17)
VI. Appendix (A-C)

1. Choosing a Form of Entity
2. Formation and maintenance of your new entity
3. Contract basics
4. Dealing with employees
5. Financing options
6. Business plans
7. Raising equity
8. Your Web site name
9. The Internet Web site and related software and hardware
10. Business decisions regarding your software and hardware
11. Implementing your software and hardware
12. Web site content
13. Development and practice of business on the Internet
14. How to attract visitors to your Web site
15. Trademarks and service marks
16. Publishing law, copyright, and electronic media
17. Conclusion
A. Basic legal concepts with business implications
B. Sample business worksheets
C. Glossary

The book seemed to me to be thrown together without much glue to hold it together. The authors seem to skim over the topics included. And if I were a small business owner needing a guide to the Internet I would be VERY disappointed with this book.

This book is a second edition of a book previously published in 2002 by the same authors. See “The Entrepreneur’s Internet Handbook: Your Legal and Practical Guide to Starting a Business Web Site” (ISBN: 1572482516). I haven’t read this earlier book, but the online Table of Contents makes it look very similar to the instant book being reviewed. 3 stars!

PS. If the title to the instant book caught your interest, then I think there are some good books on the subject that might interest you. Consider taking a look at “Web Business Success” (ISBN: 0974924504), “The Web Savvy Writer” (ISBN: 0977830403), “Plug Your Business” (ISBN: 0977240622), “Make a Fortune Promoting other People’s Stuff Online” (ISBN: 0071478132), “The Age to Engage” (ISBN: 0979802806), “Literary Guide for Authors” (ISBN: 0967457971), and ” The Permission Seeker’s Guide” (ISBN: 0967294010). The Web Savvy Writer is now in its second edition and is being sold as an ebook via the author’s Web site. Buy Now!