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• About the book: PHP & MySQL Web Stores For Dummies, written in the For Dummies friendly, easy-to-understand style, shows those with some experience using PHP and MySQL (including programmers, Web developers, and online entrepreneurs) how to use PHP and MySQL to build Web stores on eBay, Amazon, Google, and Yahoo. It also shows how to build and implement services to keep the Web stores going, such as building a Web store catalog that contains info about the items for sale; building, adding, and extending a shopping cart; coding US Postal Service and Federal Express shipping options into the Web stores; and integrating PayPal into the shopping cart and Web catalog so that customers can pay for items. All of the code will be available and run on the author s Web site (www.mapobject.com) so that readers can both download it and tinker with parts of the code. The author will also have a forum on his site so that readers can ask questions.
• Series features: PHP and MySQL Web Stores For Dummies is written in the friendly, humorous, and easy-to-understand style that is the hallmark of the For Dummies brand.

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Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do-It-Yourself For Dummies is here to guide you step by step through the whole process. You ll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time.

This make-it-happen guide for online entrepreneurs walks you through the process of opening an account, designing your store for easy shopping, creating a catalog that shoppers can t resist, processing orders and payments efficiently, and much more. You ll find the best ways to choose merchandise, establish store information, create a skype phone number, develop store policies, and reach the customers you want. Discover how to:

• Pick products that will really sell
• Find and evaluate storefront providers
• Establish payment options
• Accept credit card payments safely
• Lay out your design from the ground up
• Set up a catalog of goods
• Arrange for shipping
• Incorporate the best practices of super-selling sites
• Keep your store up to date
• Put your Web store at the hub of your sales
• Fine-tune before you open
• Take advantage of search engines and pay-per-click campaigns

Complete with lists of the top ten things every Web store needs, tips for designing your store, and traps to avoid while building and running your store, Web Stores Do-It-Yourself For Dummies makes opening your Web store fast, fun, and simple! Buy Now!