Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business (Hacks)
In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you’re unable to measure its effectiveness? That’s why every business is desperate for feedback on their site’s visitors: Who are they? Why do they visit? What information or service is most valuable to them?
Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.
Enter “Web Site Measurement Hacks,” a guidebook that helps you understand your Web site visitors and how they contribute to your business’s success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring–and then improving–their site’s usability, performance, and design. Among the many topics covered, you’ll learn:
definitions of commonly used terms, such as “key performance indicators” (KPIs)
how to drive potential customers to action
how to gather crucial marketing and customer data
which features are useful and which are superfluous
advanced techniques that senior Web site analysts use on a daily basis
By examining how real-world companies use analytics to their success, “Web Site Measurement Hacks” demonstrates how you, too, can accurately measure your Web site’s overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web’sinfrastructure and the business teams charged with making management decisions.
It’s the technology companion that every site administrator needs.
Customer Review: One of the three first books you should buy about web analytics
It has been a couple of years since I read this book, but I’m sure most of it is still relevant. It’s definitely one of the first books you should get if you’re interested in web analytics. It’s one of those books you can go back to and use as a reference when you need valuable input.
Customer Review: Standard desk copy for web analysts
I bought this copy and Web Analytics Demystified. This book repeats a lot of information in “demystified” plus it gives you coding tools to build your own metrics. More bang for the buck here. Buy Now!
